The launch of The New iPad is following a similar pattern to some previous Apple device launches. The initial reviews are a mix of “it’s amazing“, “it’s a great device with frustrating Apple limitations” and “it’s rubbish, no-one will buy this but Apple fanboys“. Shortly followed by a much hyped hardware scandal, in this case the device becoming a bit warm under intensive use. While the 2% of Apple and Android advocates rage, the other 98% of the world (the people Apple targets) continue to buy the iPad in ever-increasing numbers.
Having lived with The New iPad for two weeks (iPad G3 for the rest of this article), here are some thoughts. As the owner of a first generation iPad I skipped the iPad 2, so all of my comparisons are between the two iPad’s I have owned and used daily. Read more…
My new iPad arrived at around 11am, so here are my first thoughts and some unboxing photo’s. More to follow as I compare it to my 1st Generation iPad, with some screengrabs from both to get an idea of the improvement in screen resolution.
The new screen is the first thing that impresses, and the difference between icons for Apple’s updated apps and those still at lower resolution.
The image above sums up my thoughts, I ordered a 64Gb WiFi only iPad 3rd generation as soon as they were available for pre-order in the UK. As the owner of a 32Gb first generation iPad that I use every day it didn’t take much consideration. I recently read 35 years of the weekly UK comic 2000AD (over 1700 issues) on my iPad, and as a subscriber to the comic I can’t wait to see it on the 3 megapixel HD+ display. I want to see how much better HD video looks , and photo’s, and text. That’s enough reason for me to want one asap, without the huge processing and graphical performance boost over the first iPad. Decent camera with iMovie and iPhoto? This just highlights the different approach Apple takes to the competition. It’s not about the hardware specifications, it’s about what you can do with the device.
The one thing I can’t grasp is how some news sources have claimed the new iPad (iPad G3) offers little more than “incremental improvements”. Sure, the iPad G1 had a good screen, and the iPad G3 has a better screen, but that’s like saying 1080p HD is just a little jump over standard definition. The iPad G3 camera can be described as just an improvement over the iPad G2 version. That doesn’t acknowledge that the iPad G2 camera was poor and the iPad G3 camera is a 5 megapixel version of the iPhone 4S camera, one of the best phone camera’s currently available.
I don’t use the Android operating system, but I am happy that it exists and continues to be very popular. Likewise, I’m happy that Microsoft has a Windows 8/Metro strategy that looks credible. Aggressive competition is good for the consumer, and drives innovation. Unfortunately some people just can’t seem to spot a killer product that has in previous models twice proved to be a massive success.