Home > money, photo > The Atlantic price divide, part 247

The Atlantic price divide, part 247

One of the camera’s Canon announced yesterday, the S90, looks like a contender for my next compact photo shooter. It’s due out sometime in September based on early information, with a UK price of £449 for pre-order from Amazon.co.uk as shown below.

Amazon_S90_UKNot cheap but the spec is good and I would expect this to quickly drop below £400. Since I’m off the Florida at the end of October I took a look at early US prices to see if it would be worth waiting and buying out there (dependant on reviews and a hands on of course). The Amazon.com price is shown below.

Amazon_S90_USI know UK citizens often get a poor deal when it comes to prices, but this is ridiculous. At the current exchange rate (as I type on 20th August 2009) of $1.65 to the pound that makes the US Amazon price the equivalent of £260. The other way round, the UK price is $740. However you look at it this is an obscene markup, and as this article questions, didn’t the British PM promise an end to this?

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