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UK iPhone pricing

I had hoped O2 would be replacing the 8/16Gb iPhone 3G with the new 16/32Gb 3GS, but the AT&T pricing of $199/$299 made that look unlikely. O2 now have an iPhone 3GS pricing page and they’re not coming cheap.

iPhone_3GS_Uk_pricing

The last generation iPhone 3G stays at £96.89/free, but the new 16Gb 3GS rises to £184.98 on cheap/shorter contracts, compared to £155.61 for the replaced 16Gb 3G. The 32Gb 3GS comes in at a wallet busting £274.23, or £175.19 if you are willing to sign up for a 24 month contract. That’s a TCO of £890.91 for a 16Gb model on the £35 tariff for 18 months, or £926.91 for 32Gb. The new 3GS is also available on pay as you go:

  • iPhone 3G 8GB – £342.50
  • iPhone 3G S 16GB – £440.40
  • iPhone 3G S 32GB – £538.30

That’s an eye watering price for the 3GS, but since it includes 12 months of unlimited data it works out cheaper for anyone with light call and text usage.

The real issue here is the use of 18 and 24 month contracts, especially when Apple seem dedicated to a 12 month release cycle for its iPhone hardware. Macworld has some details for users looking to terminate their contracts to get the new model, and the bad news is that it looks like O2 will want the remainder of the contract paid in full. That means an iPhone 3G owner 12 months into their contract would have to pay £205.56 plus cost of new 3GS model, with the prospect of doing the same in 12 months when the next version is released.

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